Designing a website does not need to be the most complicated process in the world. With that said, it is important that you are careful during the process. Here are some dos and don’ts that will help you create a website people will adore.
DO make sure that the page background and the font are not the same color. This is a huge mistake that some people make, and it leads to a website that appears to have nothing on it. You should always select a different font color so that it can contrast with the dominant color of the page.
DON’T add so many graphics that the page load time is extremely slow. The last thing that people want is to head to your site and spend all day waiting for each page to load. If you want users to visit your site and stick around, your pages should load instantly.
DO provide a sitemap when you are in the design phase. This is an excellent way for people to navigate to the page they want without making that much effort. It is also an excellent way of appealing to search engine crawlers; they love to use this to index sites.
DON’T forget to check your spelling and grammar. You would be surprised at the number of businesses that turn potential customers off because of the number of misspellings present on their site. There is something inherently wrong when people are not able to comprehend your message well because it was poorly written.
DO create a site that is very easy to navigate. No one wants to head to a site that is so complicated that it takes them forever to find the information they are looking for. The easier it is to get around, the happier visitors will be.
Also, make sure that there is a link to the homepage provided on every page. This will help people get back to their starting point if they somehow end up on a dead page or something to that effect.
DON’T forget to update your site regularly. When people go to your site, and they are greeted with the same information each time, it gives them the idea that there is no compelling reason to come back. You should change things up periodically to keep them interested.
This is also critical when it comes to search engines. If you have information on your page that has remained unchanged the entire time, they may get the idea that your site is abandoned. As a result, they may stop including it in the results when users conduct searches.
It is not the hardest thing in the world to create a solid website, but it is something that will require you to put in some effort. If you want to have a website that people will love so much that they will feel compelled to return, make sure that you follow this advice.