The goal of creating a website is to foster relationships with current customers, gain new ones and appeal to search engines during the process. It is tough for this to occur when there are glaring errors made during the creation of your site. Here are several mistakes you should avoid if you want to keep your business afloat. Following are few points forwarded to us by a Norwich web design company – WiserWeb.
Adding background music is a HUGE mistake, especially if you do not give people the option to turn it off. Not only will this annoy people who may already have music playing, but it can be disturbing to those who have unexpected music blasting from speakers that were silent a few moments before. It is best to have no music at all but allow it to be disabled if you feel it is a necessity.
Placing far too many images on your website is never a good idea. This can result in two problems that people will not be pleased to be faced with: The site will load much slower, and the pages may look far too busy. Both of these are huge turn-offs for site visitors, so try your best to avoid them. Otherwise, there is a chance you will scare people away.
If you do not add contact information to your site, it is like telling someone who you are and not giving them a way to stay in touch. Do not rely on a generic contact form to be the only point of contact. Most people like the idea of having options. If there are none available on your site, they may look for one that gives them what they are looking for.
Using more than two or three colors during the creation of your website is not wise. This is particularly the case if the colors you select clash with one another. Many people choose the main background color, a different color for secondary elements and a third for text. Use this formula if you don’t want me to be appalled when they are hit with a rainbow of color when visiting your page.
Offering many social share buttons is useless. The reality is that most people will only recognize a handful of them. Adding those that are very popular, like Facebook and Twitter, is a far better idea than providing links to less-known ones, like StumbleUpon. This is one of those times when the adage about not pleasing everyone rings true.
Adding too many elements to a page is never a good idea. You have to learn how to make good use of white space. When people arrive at a website that is filled with so many images they feel like their brain is experiencing overload, they are not likely to stay. Be very careful about the number of elements being used at once.
Using the wrong font can mean business suicide, so be careful. If you decide to use something playful like Comic Sans, people will not take you seriously. On the other hand, using something serious, like Times New Roman would be boring on a site that is all about fun and excitement. Consider the type of message you are trying to convey when you are selecting a font for your site.
Forms that take a ridiculously long time to fill out lead to a very high abandonment rate. When people decide to sign up for something on a website, they want the entire process to be very quick and painless. The more fields they have to fill out, the less likely they will be to complete the entire form. Since your point is to have people stay in touch, this is a wrong move. Ideally, there should be no more than 5-10 fields on a form. Having any more than that is a recipe for disaster.
The Norwich firm WiserWeb further adds that; “Web design may seem like a rather simple concept, but it is far more tricky than it may initially appear. It is easy to make mistakes during the process that will not sit well with visitors. If you want to have a positive experience, it would be a good idea for you to make sure that none of these errors are made.”